Awards Winners

Awards Winners

Awards Winners 2020

  • The Japan Convention Bureau, a division within the Japan National Tourism Organization (JNTO) recognizes best practice in incentive travel to Japan through the “JAPAN Best Incentive Travel Awards“. The fifth edition of the contest accepted applications from July 15 to September 16, 2020. There was a total of 83 applications from 16 countries and regions, among which three winners have been selected as described below.

Best Incentive Travel

Event Name

VME Retail Safari and the Beauty of Japan

Organizer

teamtravel international GmbH (Germany)

Rationale

An incentive tour planned to reward and provide training opportunities for the top performing salespersons at a furniture company in Germany. Throughout the 10 day trip, the 18 participants visited diverse locations such as Tokyo, Hakone, Kyoto and Okinawa. The itinerary skillfully combined training sessions and leisure, along with an abundance of surprise tailored content presented throughout the course. The following experiences were particularly recognized by the judges.

  • ・Inspection and training program to learn about Japanese retail culture and hospitality.
  • ・Team-building through a sushi-making experience.
  • ・Tours to experience nightlife in Tokyo and Okinawa.
  • ・Creating a sense of exclusivity by hosting a meal at an off-the radar location.

Itinerary

Day 1 Tokyo
Tour of Ginza, Imperial Palace, Tokyo Tower, Scramble crossing and Nombei Yokocho
Welcome dinner at famous restaurant Gonpachi. Tour of local nightlife.
Day 2 Tokyo
Retail tour inspection to learn about hospitality and product display from famous brand stores in Harajuku (Takeshita-dori) and Omote Sando Hills. Sumo tournament visit, chanko nabe dinner at Sumo restaurant. Japanese whiskey tasting tour.
Day 3 Tokyo
Tsukiji Outer Market visit with sushi-making workshop, retail tour of famous brand showroom. Experience pop side of Japan at the Digital art museum in Odaiba and then a karaoke session.
Day 4 Kanagawa
Sightseeing in Hakone, cruise of Lake Ashi. Ryokan stay with onsen.
Day 5 Kyoto
Restaurant bus tour, sightseeing of Sanjusangendo Hall. Gion district and maiko meet-and-greet.
Day 6 Kyoto
Golden Pavilion visit, with tea ceremony experience. Rickshaw tour of Arashiyama.
Walk through a bamboo forest and visit Tenryuji Temple.
Day 7 Okinawa
Sightseeing at Shurijo Castle. Dinner at a brewery with local cuisine. Stay at a newly-opened beach resort.
Day 8 Okinawa
Beach day on a private island. Water activities and leisure on the leisure, with an exclusive BBQ for dinner.
Day 9 Okinawa
Leisure time.
Day 10 Departure from Japan.

On the rickshaw tour at Arashiyama, Kyoto
On the rickshaw tour at Arashiyama, Kyoto

*The reproduction and/or distribution of pictures in this document is not allowed

Best Creative Planning

Event Name

2019 Incentive Trip to Okinawa, Japan

Organizer

H.I.S International Travel Pte Ltd.(Singapore)

Rationale

An incentive tour aimed at rewarding and fostering camaraderie among top salespersons from a company across their offices in Singapore, Taiwan, Hong Kong and Shanghai. The 4-day program had 121 participants, and was highly praised for delivering the opportunity to immerse in Okinawan culture through performances, team-building activities and making use of a unique venue.

  • Shisa and Eisa drum performances allowed participants to interact with local traditions from Okinawa
  • ・A Hare (Dragon boat) tournament encouraged team cooperation.
  • ・Inclusion of the Japanese radio calisthenics known as rajio taiso as a warm-up for the race, which facilitated familiarity with Japanese culture
  • ・Hosting the gala dinner at the Okinawa Churaumi Aquarium, a venue that gave the event a unique ambiance.

Itinerary

Day 1 Naha
Participants from Singapore, Taiwan, Hong Kong and Shanghai gather for the welcome dinner.
Day 2 Itoman
15 teams competed in 8 races of a team-bonding Hare (dragon boat) race tournament.
Later, participants enjoyed Shisa and Eisa drum performances, and could join the dance. A Gala dinner was held at the Okinawa Churaumi Aquarium.
Day 3 Okinawa
Leisure time at hotel and shopping.
Day 4 Departure from Japan.

Okinawa Churaumi AquariumThe Best Creative Awardee hosted a gala dinner at one of Okinawa’s most unique venues.

*The photo above is for reference purposes, provided by the Okinawa Churaumi Aquarium. Aquarium usage regulations have been altered from the time of the event due to the COVID-19 pandemic.

*The reproduction and/or distribution of pictures in this document is not allowed

Best Community Contribution

Event Name

Japan Incentive Tour

Organizer

JTB Germany GmbH (Germany)

Rationale

An incentive to reward the top performers of a Japanese-brand tool manufacturer in Hungary. The 50 participants travelled for 8 days through the major cities of Tokyo, Nagoya, Kyoto and Hiroshima, as well as some lesser-known attractive destinations. The tour catered to the participants’ deep interest in food, and provided activities to experience both traditional and modern Japanese culture.
The following highlights were praised by the jury.

  • ・The making of original wear for the group’s incentive tour to Japan.
  • ・Including a technical visit to their company’s main factory.
  • ・Visiting Toyota city to see Shikizakura cherry blossoms that reach their peak in Autumn, a hidden gem tourist attraction that surprised and filled participants with a special feeling.
  • ・Ingenious arrangements for tailor-made lunches and desserts, which included a wide variety of tastes, were catered for different dietary restrictions and contributed to local businesses in each visited region.

Itinerary

Day 1 Tokyo
Welcome dinner
Day 2 Tokyo
Guided tour of Tokyo Sky Tree, Sensoji temple in Asakusa and Akihabara.
Day 3 Shizuoka
Visit Fuji Sengen Shrine and the Oshino Hakkai village and ponds. Enjoy a traditional ryokan at Fujiyama onsen, delight in a Japanese-style banquet wearing a yukata.
Day 4 Aichi
Technical visit to the company main factory. Gala dinner.
Day 5 Aichi
Visit the outsides of Toyota city for viewing the Shikizakura cherry blossoms that flourish in Autumn
Day 6 Hiroshima
Sightseeing in Miyajima and visit to the Hiroshima Peace Memorial Museum.
Experiencing okonomiyaki making.
Day 7 Kyoto
Sightseeing at Kinkakuji Temple and Arashiyama. Tea ceremony experience wearing a kimono. Greeting a maiko apprentice.
Day 8 Departure from Japan.

Special Recognition

As an outstanding example of an incentive tour held concurrently with a major sporting event, the following entry has been selected for a Special Recognition Award.

Event Name

Hynds VIP Rugby World Cup 2019 Tour

Organizer

Fortis Events (New Zealand)

Rationale

An incentive tour to reward business partners in a VIP manner. The tour consisted of 86 participants from New Zealand, who visited Tokyo, Kyoto, Nagasaki, Osaka and Himeji along the span of 13 days. The tour succeeded in bringing together the major event of RWC with a taste of Japan, providing highly memorable and authentic contents such as a welcome dinner party on a yakatabune cruise of Tokyo Bay, and specially designed gifts. Most participants in this incentive tour discovered Japan for the first time, and among their comments was that they hope to return with their families in the future.

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Awards Winners 2019

  • The Japan Convention Bureau, a division within the Japan National Tourism Organization (JNTO) recognizes best practice in incentive travel to Japan through the “JAPAN Best Incentive Travel Awards“. The fourth edition of the contest accepted applications from June 18 to August 2, 2019. There were a total of 68 applications from 13 countries and regions.
  • The winners of the “Best Incentive Travel”, “Best Creative Planning” and “Best Community Contribution” categories are announced as per below. The Awards ceremony will take place for the first time in Osaka, at the historical Osaka City Central Public Hall – designated cultural asset of national importance - on October 23, 2019.
  • This year, a Special Recognition has been given to incentive travels which visited Hokkaido and Fukushima, in gratitude to their support of the recovery of these areas, affected by earthquakes in recent years.

Best Incentive Travel

Event Name

HONDA Swiss Dealer Contest - Back to the Origins
(11 days, 59 people)

Organizer

JTB Europe Ltd., Corporate Events and Travel (France)

Rationale

A tour planned to reward the best performing employees. Under the concept “Back to the Origins”, the 59 participants visited Kyoto, Kumamoto, Tokyo and Kinugawa over 11 days and 9 nights. Highlights of the program include technical visits, sampling the nightlife, cultural experiences and gourmet specialties, sewn together by excellent planning. This travel itinerary showcases the diverse options that Japan has to offer as a destination.

Itinerary

Day 1 Travel from Geneva to Kyoto
Day 2 Nijo Castle in Kyoto
Day 3 Tea ceremony, Nishiki market, Taiko drums experience in Kyoto
Day 4 Sake Brewery visit, Cycling tour, Maiko and Geiko show in Kyoto
Day 5 Explore Osaka. Travel to Kumamoto
Day 6 Technical visit of Honda factory Kumamoto and research center. Travel from Kumamoto to Tokyo
Day 7 Asakusa, Tokyo Sky Tree, Akihabara, Gompachi Nishiazabu and dinner in Robot restaurant with show, in Tokyo
Day 8 Travel to Twin Ring Motegi, visit Honda Collection hall, and enjoy Moto GP. Stay at traditional Ryokan with hot-springs in Kinugawa. Japanese Style Enkai dinner wearing Yukata
Day 9 Travel to Tokyo, visit Honda Headquartes. Cocktail party and Gala dinner, after party with live band for Karaoke.
Day 10 Leisure time in Tokyo
Day 11 Travel from Tokyo to Geneva

Best Creative Planning

Event Name

Consulting company from Guangzhou (6 days, 25 people)

Organizer

CHINA INTERNATIONAL TRAVEL SERVICE GUANGDONG CO.,LTD

Rationale

A study tour for employees at a consulting company. The 25 participants visited Tokyo, Hakone, Yaizu, Nagoya, Kyoto and Osaka during 6 days and 5 nights To find clues on how to withstand the passage of time, the travel included visits to centenarian companies in different fields (such as Seiko, Asahi Beer, Panasonic). It was also arranged for a specialist to give a lecture on emerging Japanese franchises’ corporate philosophies, followed by a field-trip. To top it off, the itinerary also included time for sightseeing. This trip highlighted the assets of different Japanese industries, and with the concept of “centenarian companies” created a learning journey that could not have taken place elsewhere.

Itinerary

Day 1 Travel from Guangzhou to Tokyo
Day 2 Visit retail companies in Tokyo. Attend a lecture by a specialist
Day 3 Visit The Seiko Museum in Tokyo, do sightseeing in Asakusa. Travel to hotspring hotel in Yaizu.
Day 4 Travel to Nagoya, visit Asahi Beer Nagoya factory. Travel to Kyoto, visit Matsushita Memorial Library (Panasonic).
Day 5 Visit Kyocera, do sightseeing in Kiyomizu Temple in Kyoto, and in Osaka Castle and Shinsaibashi in Osaka.
Day 6 Travel from Osaka to Guanghzou

Best Community Contribution

Event Name

Good Time In Akita(6 days, 27 people)

Organizer

Japan View (Thailand) Co., Ltd.

Rationale

A study tour for a public organization. The 27 participants spent 6 days and 4 nights in Akita and Tokyo. The itinerary incorporates regional content such as exchange with local residents and study of agricultural practices in Akita through farm stays. The destination chosen was unknown by participants before their travel, however the exchange with the local community fostered bonds of friendship, and participants expressed willingness to travel to this area again in the future. This itinerary is a good example that will be helpful for other local cities and regions throughout Japan.

Itinerary

Day 1 Departure from Bangkok
Day 2 Arrive in Tokyo, travel to Akita. Visit Inaniwa Udon Noodles factory and participate in udon-making workshop. Oyasukyo sightseeing
Day 3 Technical visit to the Agricultural Cooperative Tanekko, tour of Kakunodate and check-in at farm stay in Akita
Day 4 Kimono wearing experience at the farm stay, technical visit to the TDK Museum in Akita.
Day 5 Travel from Akita to Tokyo. Visit Kawagoe and go sightseeing in Tokyo.
Day 6 Travel from Tokyo to Bangkok

Special Recognition

For contributing to areas still recovering from the damage of the 2011 Great East Japan Earthquake, by visiting Fukushima:

  • Vietnam Japan Services and Commerce Co., Ltd (Vietnam)
  • Vietnam Travel & Marketing Transports Joint Stock Company – VIETRAVEL (Vietnam)

For contributing to the region of Hokkaido by not cancelling their incentive trips after the 2018 Hokkaido East Iburi Earthquake:

  • PT Panorama JTB Tours Indonesia (Indonesia)
  • Uni-Orient Travel, Inc. (Philippines)
  • World Surprise Travel Co., Ltd. (Thailand)
  • Holiday Tours & Travel Sdn Bhd (Malaysia)

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Awards Winners 2018

  • The Japan National Tourism Organization (JNTO) has decided the winners of the JAPAN Best Incentive Travel Awards 2018, which recognize outstanding Japan incentive travel*.
  • This year marks the third time these awards are being presented. We do so with the aim of increasing the understanding and motivation of parties involved in the MICE industry in both Japan and overseas through the recognition of examples of the best practices for Japan incentive travel.
  • Entry was restricted to Japan incentive tours which had at least 100 room nights** that occurred within the 2017 fiscal year. Entries were sought from travel agencies and meeting planners around the world and 79 entries were received this time.
  • Winners were selected by a jury made up of outside experts who picked three plans that were especially outstanding in terms of features including improvement of employee motivation and business results achieved after the trip, distinctive programs including in depth sightseeing, and helping invigorate local regions through collaboration with the region visited.
  • As a supplementary prize, prizewinners will be invited to an awards ceremony to be held the day before the VISIT JAPAN Travel & MICE Mart to receive a crystal trophy and a logo that can be used in publicity campaigns.

    * In general, travel for the purposes of improving motivation and sales through incentives, recognition and training for company employees or high achievers in their agencies.

    * One room night is calculated as one person staying one night (20 persons x 5 nights = 100 room nights)

Best Incentive Travel

Event Name

Dancing Snow in Tohoku and Hakodate
(5 days, 495 people)

Organizer

Comfort Travel Service Co., Ltd.(Colatour)(Taiwan)

Rationale

This tour is aimed at high sales achievers in an automaking company. The tour traverses over the Tohoku and Hakodate regions in winter with a unique program that starts in Sendai and proceeds via Zao and Aomori until entry into Hakodate by bullet train. The itinerary combines the Tohoku and Hokkaido regions, enabling the full enjoyment of the charms of winter such as Tsugaru Railway Stove Trains, snowy landscapes, and inns providing every conceivable luxury where guests can enjoy the traditional culture of Aomori, and is of great economic benefit to the region. The program enables participants to enjoy the virtues of Tohoku and Hokkaido to their heart's content. It gives recognition to their achievements made throughout the year and is also projected to improve motivation. The particularly enticing contents of this tour provides incentive to employees and is expected to be linked to increased productivity in the following fiscal year.

Itinerary

Day 1 Travel from Taoyuan International Airport to Sendai International Airport and Mitsui Outlet Park Sendai Port. Arrive in Sendai.
Day 2 Stay at Hotel Metropolitan Sendai. Visit Yamagata Zao Ropeway, Chusonji Temple (Konjikido Golden Hall) and Oshuku Hot Spring.
Day 3 Stay at Hotel Mori no Kaze Oshuku. Visit Hachimantai (play in snow) and Towada Art Center. Stay at Hoshino Resorts Aomoriya.
Day 4 Visit Oirase Gorge and Tachineputa Museum and experience Tsugaru Railway Stove Trains and JR Shinkansen (from Aomori to Hakodate). See Hakodate night view and ride Mount Hakodate Ropeway. Stay in Hakodate.
Day 5 Hakodate. Visit Goryokaku castle ruins (Goryokaku Tower), Hakodate Asaichi (morning market), and Kanemori Red Brick Warehouse district. Travel from Hakodate Airport to Taoyuan International Airport.

Best Creative Planning

Event Name

Tungaloy India Pvt. Ltd.
(8 days, 53 people)

Organizer

Kulin Kumar Holidays Pvt. Ltd. (India)

Rationale

This tour is for the employees of a metal parts manufacturer. It includes an educational tour to study the role of the company's products in Panasonic Living Showroom centered on a visit to the headquarters in Iwaki City. The inspiration obtained by visiting Japanese tourist spots that are new to the Indian market and rich in history and natural beauty like Kamakura, Ashikaga, Karuizawa, and the Tateyama Kurobe Alpine Route is expected to create new business. This is a novel program from India, where great demand is projected to increase in the Japan incentive market in the future.

Itinerary

Day 1 Depart Mumbai.
Day 2 Arrive in Tokyo. Take a city tour and visit Panasonic Living Showroom and Tokyo Skytree.
Day 3 Travel from Tokyo to Mount Fuji. Back to Tokyo.
Day 4 Travel from Tokyo to Iwaki City and take a Tangaloy plant tour. Stay in Iwaki City.
Day 5 Travel from Iwaki City and attend a seminar at Tungaloy Headquarters and a gala dinner.
Day 6 Travel from Iwaki City, visit Ashikaga Flower Park, and travel to Karuizawa Marriott Hotel.
Day 7 Visit Karuizawa, Ogizawa. Sight see in Tateyama (Alpine Route), travel to Toyama (by air). Back to Tokyo.
Day 8 Travel from Tokyo to Mumbai.

Best Community Contribution

Event Name

TOP ACHIEVERS OKINAWA TOUR 2017
(10 days, 67 people)

Organizer

JTB Australia Pty Ltd (Australia)

Rationale

This tour aimed at high achievers and their families in an automaking company. It is a 5-night stay at a high-class resort in Okinawa. On top of including time at beach resorts, the tour deepens understanding of local history and culture through visits to places such as the Former Japanese Navy Underground Headquarters and Shuri Castle. It also includes a party held at a unique venue in Tokyo and a barbecue dinner on the beach in Okinawa, enabling enjoyment of the charms of both regions. The program has been designed to appeal to both adults and children, and is of great economic benefit to the region. This is a good example of the kind of “city + resort” incentive travel that can entice people to Japan in the future.

Itinerary

Day 1 Travel from Brisbane/Melbourne to Tokyo.
Day 2 Travel from Sydney/Adelaide/Perth to Tokyo.
Day 3 Free time. Welcome Dinner.
Day 4 Arrive in Okinawa (stay at the Busena Terrace).
Day 5 Visit Churaumi Aquarium and Cape Manzamo. Seafood BBQ dinner.
Day 6 Optional tour to Tsuken Island.
Day 7 Free time (leisure time). Farewell dinner at Bankoku Shinryokan.
Day 8 Free time (leisure time). Optional tour.
Day 9 Travel from Okinawa to Tokyo to Australia.
Day 10 Arrive in Australia.

Awards Winners 2017

  • Three incentive programs—selected from a pool of 69 submissions from around the globe—received one of the JAPAN Best Incentive Travel Awards, established by the Japan National Tourism Organization (JNTO).
  • Itinerary submissions were collected from travel agents and event planners around the world. The winning programs illustrated the success of the incentive in meeting client goals, creatively incorporated the unique corporate culture and history of the client, and demonstrated an economic impact on the host destination.
  • The organizers of the winning programs will introduce their itinerary and receive their award at the ceremony on 20 September, before the commencement of the Visit Japan Travel & MICE Mart.
    *Incentive travel is a program specifically designed to motivate employees, most often used to reward top sales staff.

Best Incentive Travel

Event Name

LEXUS China 匠心之旅 Series
(4 series, Total: 86 pax/ 5~8days)

Organizer

交通公社新紀元国際旅行社有限公司
JTB New Century International Tours Co., LTD (China)

Rationale

This artisan culture themed incentive introduced Lexus dealers to Japan’s manufacturing industry and traditional crafts. In addition to cultural experiences, the program also contributed to the promotion of local industry. The itinerary perfectly illustrates Japan’s MICE Vision: “Japan’s Imagination and Intelligence Propel Business into the future.”

Itinerary (Excerpt)

1st (19 pax)

Day 1 Fukuoka Airport~Hakata Ningyo dolls~Meeting
Day 2 Lexus Kyushu Miyata Plant~Kanmon Straits
Day 3 Bizenyaki Ichiyogama kiln~Bizen Osafune Japanese Sword~Kurashiki Bikan Historical Quarter~Ohara Museum of Art
Day 4 Korakuen~Free time at Mitsui Outlet Park
Day 5 Return home

2nd (19 pax)

Day 1 Fukuoka Airport~HAKATA Ningyo
Day 2 Hakozaki Shrine~Lexus Kyushu Miyata Plant~Fukuoka Airport~Sendai Airport
Day 3 Chūson-ji Temple~OIGEN (cast iron)~Tokyo Station
Day 4 Kataoka Byobu~INTERSECT BY LEXUS~Omotesando
Day 5 Return home

3rd (30 pax)

Day 1 CS improvement information session
Day 2 Beijing~Osaka~Shitennoji Temple
Day 3 Genbudo Museum
Day 4 Kyoto lacquerware shop~Nagoya
Day 5 Toyoda Sakichi Museum~Toyota Kuragaike Commemorative Hall~Fukuoka
Day 6 Hakozaki Shrine~Free time at Tosu Premium Outlets
Day 7 HAKATA Ningyo
Day 8 CS improvement information session

4th (18 pax)

Day 1 To Fukuoka
Day 2 Hakata Ningyo dolls~Lexus Kyushu Miyata Plant~Kyoto
Day 3 Kawashima Selkon Textiles~Manpukuji Temple (Fucha Ryori cuisine)~Kyoto lacquerware shop
Day 4 Shitennoji Temple~Free time at Rinku Premium Outlets
Day 5 Departure

Best Creative Planning

Event Name

Global Leading Luxury Skincare Brand
-Global Conference 2017-
(4 days/ 360 pax)

Organizer

EVO COMMUNICATIONS (Singapore)

Rationale

This incentive program creatively connected a traditional “koji making” experience and team building program with the roots of the client company products. The attention to detail was ubiquitous throughout all aspects of the program, which also included awards and training sessions, and the atmosphere of hospitality was palpable.
The contemporary use of social media to share information made this program an influencer, promoting Japan as an incentive destination.

Itinerary (Excerpt)

Day 1 Arrival
Day 2
  • Business review & training, group photographs
    Japanese-themed with cherry blossoms (sakura), shoji, Japanese guard frame, and sake barrel at foyer. Decorations included cranes and sakura; and members received gifts of scarves and goods of same design motif.
  • Team building & workshop
    Brewing workshop: Hands-on experience with Koji process, and unrefined sake tasting
    Dressing workshop: Kimono photo competition using Instagram
  • Awards ceremony, certificate-presentation ceremony
  • Reception, Gala dinner
    Sake Barrel Breaking Ceremony with Masu Cup Toast
    Drum performance (courtesy of Kyoto Convention & Visitors Bureau), and Japanese fusion dance
Day 3 Free time
Day 4 Departure

Best Community Contribution

Event Name

新光生命日本靜岡 Summit
(5days/ 120pax)

Organizer

FAN CHIA TRAVEL SERVICE (Taiwan)

Rationale

This 5 day incentive program took place exclusively in Shizuoka Prefecture. The program successfully delivered high level service, cultural experiences and party surprises expected of an incentive. The organizer also utilized the support programs offered by the Shizuoka government to the fullest and the coordination between the planners and the local suppliers had a huge impact on the local economy and increased its appeal for inbound visitors.

Itinerary (Excerpt)

Day 1 Taoyuan Airport~Mt. Fuji Shizuoka Airport~Tsumagoi Resort
Day 2 Kakegawa Kachouen~S-Plurse Dream Plaza~Chibi Maruko-chan Land~S-Plurse Dream Ferry~Koibito Misaki~Nishiizu Crystal View Hotel
Day 3 Nishiizu Hotspring~Shuzenji~Joren Falls~Fujisan Hougu Sengentaisha~Wakutama-ike~Fuji Takasago Sake Brewery~Nippon daira Hotel
Day 4 Sumpu Castle Park~Oigawa Railway~Horai Bridge~Sato of Gyokuro Green Tea
Day 5 Kuno-zan Tosyogu Shirne~Nicoe~LaLaport Iwata~Departure

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Awards Winners 2016

  • Three prize winners were chosen from among the 21 submissions received.
  • Tours chosen were those that excelled in providing a particular benefit to the organizing company as a result of the incentive travel, that conducted innovative events making use of new devices, and that spread the word about local cultures while achieving regional revitalization through exchange with community members.

Best Incentive Travel

Event Name

幸福生根 北國續語 104 年度高極峰會議 (“The Root of Happiness – Story of the North Country: 2015 Summit”)

Winner

Lion Travel Co., Ltd. (Taiwan)

Travel Program Details

A large-scale incentive travel program from a life insurance company. A total of 6,500 participants traveled across all of Hokkaido for six nights and seven days. Itinerary included sightseeing in various parts of Hokkaido, celebrity talks and dinner parties, and opportunities to cheer on professional Taiwanese baseball players.

Reasons for selection

  • This extremely large-scale (6,500 participants) incentive travel program had a well thought-out itinerary that allowed participants to travel all over Hokkaido.
  • It featured special events unique to incentive travel which could not normally be organized for regular travel, such as talks from celebrities and cheering on Taiwanese baseball players at a baseball game.
  • It was conducted in coordination with the Sapporo International Communication Plaza Foundation and travel was thus tailored to the characteristics of the region.
  • It received good local media exposure and raised the profile of incentive travel.

detail

Best Creative Planning

Event Name

Chaumet - Hurry up for sales

Winner

teamtravel premium GmbH (Germany)

Travel Program Details

Three night, four day incentive travel program for 55 people from an upscale jewelry manufacturer.
The itinerary included presentations from company executives, talks from guest speakers, visits to the company's stores in Japan, and traditional Japanese-style cuisine provided on yakatabune boats and at first-class Japanese restaurants.
In addition, the program took participants on a “Tokyo City Rally,” where participants were split into small groups to participate in a range of experiences around the city using iPads as their guide.

Reasons for selection

  • The Tokyo City Rally program making use of the iPad as an information device was a novel approach to teambuilding. It has high potential for deployment in new programs in other cities as well.
  • It also earned high marks for the way it incorporated communication with community members through the city rally program.

detail

Best Community Contribution

Event Name

Millennium Achievers Tour

Winner

JTB Australia Pty Ltd (Australia)

Travel Program Details

Seven night, eight day incentive travel program for 25 people from a Japanese automaker's Australian subsidiary. After a day of sightseeing and a dinner party in Tokyo, participants took part in sightseeing and a range of experiences in Okayama, Kagawa, Tokushima, and Kobe.

Reasons for selection

  • While only a small number of people participated, they went on a broad tour centered on Western Japan, including Tokyo, Okayama, Kagawa, Tokushima, and Kobe, and took part in experiences at each city such as the Awa Odori Festival. The program was thus conducted in line with the characteristics of each region and spread awareness of local cultures while contributing to regional revitalization.
  • Participants travelled long distances but spent ample amounts of time sightseeing in each city, with an itinerary designed to tour each location efficiently.

detail

Thank you for your interest in Japan and for submitting an event for the JAPAN Incentive Travel Awards 2016.
The expert panel of judges had very strict criteria.
This is the first time we have held this award competition and we were very impressed with the high quality of all the submissions.
We do intend to continue the JAPAN Incentive Travel Awards campaign next year, so we hope that you submit another event for consideration in the future.

Ryoichi Matsuyama
President, Japan National Tourism Organization
Ryoichi Matsuyama

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