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Global MICE Cities

Sendai boasts a wonderful balance of beautiful nature and academic research. The city is the political and economic core of the Tohoku region and is devoting energy toward attracting and hosting conventions. In addition to easy access from Tokyo (around 90 minutes on the Tohoku Shinkansen), the new Sendai Subway Tozai Line has made it even easier to move around the city center. Sendai has gained global attention as the host city of the Third UN World Conference on Disaster Risk Reduction in 2015 and the G7 Finance Ministers and Central Bank Governors’ Meeting in 2016. The city has ideal venues for a variety of events, from the Sendai International Center for large-scale conventions to city hotels for urban conventions and the Akiu and Sakunami hot spring districts for resort-style conventions. Many language service volunteers are also available to provide support for your international conference.


Sendai Airport→JR Sendai Station:17 min. or more by train (Sendai Airport Line)
JR Tokyo Station→JR Sendai Station:91 min. or more by train (Tohoku Shinkansen)

Venues overview

  Facility Rooms
Hotel 135 31,422
Ryokan 73 4,139
Total 208 35,561


Sendai Tourism, Convention and International Association (SenTIA)

Pre-/Post-Convention Programs

Earthquake Disaster Ruins at Arahama Elementary School
Earthquake Disaster Ruins at Arahama Elementary School
Various Experience Programs
Various Experience Programs
  • Earthquake Disaster Ruins at Arahama Elementary School
    Arahama Elementary School, which was used as a disaster evacuation facility at the Great East Japan earthquake, has been preserved as a disaster ruin and is now open to the public. Visitors can walk through the school, where classrooms have been turned into exhibit rooms displaying photos, videos and lessons on how to prepare for disasters. Visitors can learn about the true power and danger of tsunami
  • Various Experience Programs
    Escape to the quiet retreat of the Akiu district for a resort-style convention at a hotel with hot spring baths, and enjoy popular hands-on experiences like painting kokeshi wooden dolls. Matsushima, a group of islands designated as one of the top three scenic sites of Japan, is a place to enjoy a cruise of the bay, take walks through history, and experience making Buddhist prayer beads.



Advantages and Characteristics

  • A world leader in disaster risk reduction
  • "City of Trees"

Support Programs for Convention

Support for bidding process
Category Type of Support Availability Languages
Site inspection Arranging an inspection trip for site selection English, Chinese
Support for hosting/preparation
Category Type of Support Availability Languages
PR Support for encouraging participation in the event English, Chinese, Korean
Supporting other PR activities English, Chinese
Conference and event preparation Providing information on PCOs, travel agencies and event management companies English, Chinese
Providing information on reception venues (including unique venues) English, Chinese
Providing information on related programs (local attractions, traditional performing arts, post-convention programs, sightseeing and hands-on experiences with Japanese culture for persons accompanying conference participants) English, Chinese
Providing tourism information English, Chinese
Requesting nominal support English, Chinese
Coordinating with relevant organizations English, Chinese
Conference and event operation Arranging reception venues (including unique venues)
Arranging volunteers English
Setting up an information desk English, Chinese
Providing maps/guidebooks for participants English, Chinese, Korean
Arranging shuttle buses
Providing convention bags English, Chinese
Hospitality Welcome posters and digital signage English
Welcome message by the head of the local government English
Providing discount tickets to tourist facilities English
Providing discounts on public transportation
Dispatching tourism ambassadors
Related programs Making arrangements for attractions and traditional performing arts English
Making arrangements for post-convention programs English
Making arrangements for sightseeing and hands-on experiences of Japanese culture for persons accompanying conference participants English
Arranging tour interpreters and guides English

Support Programs for Incentive Travel

Support for Promoting Incentive Travel
Type of Support Availability
Site inspection support (provision of accommodation, food, tourist activities) -
Creation of draft proposals, providing information -
Support During Incentive Travel
Type of Support Availability
Airport transfer services -
Welcome banners
Chartered transport (e.g. coaches)
Prepaid cards for public transport
Venues (MICE facilities, unique venues)
Event management services -
Recruiting volunteers to assist at events -
Excursions, technical visits etc.
Attractions, entertainment etc.
Experience programs
Local cuisine, traditional cuisine
Greeting at airport or station
Greeting or welcome letter from local government head -
Travel brochures
Discount coupons -
Giveaways -