City & Venue Search

Matsuyama

Known as the "City of Hot Springs, Castles, and Literature," Matsuyama is home to the historical Dogo Onsen, Japan's oldest hot spring; Matsuyama Castle, one of Japan's 12 original castles in Japan; and was the inspiration for literary figures Masaoka Shiki, the founder of modern-day haiku, and Natsume Soseki, the author of Botchan. The city center features conference facilities, accommodations, and tourist attractions, all accessible by a tram system for efficient, comfortable conventions. We offer various post-convention programs, such as the Shimanami Kaido, a series of bridges offering views of beautiful islands, and Uchiko and Ozu, towns with their preserved historical streetscapes, each just about an hour away. As a city that lives and breathes hospitality for all visitors, including the ohenro pilgrims, Matsuyama looks forward to hosting your next convention.

Access

Tokyo International Airport (Haneda)> Matsuyama Airport: 90 min. by plane
Matsuyama Airport> JR Matsuyama Station: 15 min. by limousine bus
Itami Airport> Matsuyama Airport: 50 min. by plane
Matsuyama Airport> Dogo Onsen Station: 40 min. by limousine bus

Venues overview

	Facility	Rooms
Hotel	46	5,686
Ryokan	46	1,783
Total	92	7,469

Contact

Matsuyama Convention and Visitors Bureau

3-2-46 Okaido, Matsuyama, Ehime 790-0004, Japan
See the map
+81-89-935-6711
https://www.mcvb.jp/
Contact Us

Pre-/Post-Convention Programs

Historical Townscape Experience (Ozu and Uchiko)

Cycling on the Shimanami Kaido
Create a once-in-a-lifetime memory with an exhilarating ride on the world-famous Shimanami Kaido—a 60km route connecting Imabari in Ehime and Onomichi in Hiroshima. Designated as Japan's first National Cycling Route, it offers magnificent views of the Seto Inland Sea.
Historical Townscape Experience (Ozu and Uchiko)
Step back in time and experience the life and history of Japan in a preserved townscape. Easily accessible from Matsuyama, Ozu and Uchiko offer a unique glimpse into the past. Ozu Castle now provides Japan’s first overnight castle stay, and both towns are recognized globally for their sustainable tourism practices.

Support Programs for Convention

Support for bidding process
Category	Type of Support	Availability
Site inspection	Arranging an inspection trip for site selection	Yes
Support for hosting/preparation
Category	Type of Support	Availability
PR	Support for encouraging participation in the event	Yes
PR	Supporting other PR activities	Yes
Conference and event preparation	Providing information on PCOs, travel agencies and event management companies	Yes
	Providing information on reception venues (including unique venues)	Yes
	Providing information on related programs (local attractions, traditional performing arts, post-convention programs, sightseeing and hands-on experiences with Japanese culture for persons accompanying conference participants)	Yes
	Providing tourism information	Yes
Conference and event operation	Arranging reception venues (including unique venues)	Yes
	Arranging volunteers	Yes
	Setting up an information desk	Yes
	Providing maps/guidebooks for participants	Yes
	Arranging shuttle buses	Yes
	Providing convention bags	Yes
Hospitality	Welcome posters and digital signage	Yes
	Welcome message by the head of the local government	Yes
	Providing discount tickets to tourist facilities	Yes
	Providing discounts on public transportation	N/A
	Dispatching tourism ambassadors	Yes
Related programs	Making arrangements for attractions and traditional performing arts	Yes
	Making arrangements for post-convention programs	Yes
	Making arrangements for sightseeing and hands-on experiences of Japanese culture for persons accompanying conference participants	Yes
	Arranging tour interpreters and guides	Yes

Support Programs for Incentive Travel

Support for Planning Incentive Travel
Type of Support	Availability
Site inspection support (provision of accommodation, food, tourist activities)	N/A
Creation of draft proposals, providing information	Yes
Financial and Logistical Support for Incentive Travel
Type of Support	Availability
Accommodation	N/A
Airport transfer services	N/A
Welcome banners	N/A
Chartered transport (e.g. coaches)	N/A
Prepaid cards for public transport	N/A
Venues (MICE facilities, unique venues)	N/A
Event management services	N/A
Recruiting volunteers to assist at events	N/A
Excursions, technical visits etc.	N/A
Attractions, entertainment etc.	N/A
Experience programs	N/A
Local cuisine, traditional cuisine	N/A
Greeting at airport or station	N/A
Greeting or welcome letter from local government head	Yes
Travel brochures	Yes
Discount coupons	N/A
Giveaways	N/A

Support for Planning Incentive Travel: a new subsidy program will be introduced during FY2024.

For further details, please contact Matsuyama Convention and Visitors Bureau.