“Calm and serene. The sound of a cicada. Penetrates the rock.”
This famous poem appears in “The Narrow Road to the Interior,” the travelogue of haiku master Matsuo Basho. The setting for this haiku is Yamadera (Hoshuyama-risshaku-ji Temple), one of the many places to enjoy each of the four seasons in nature-rich Yamagata. In addition, the Murayama area in the central part of the city is home to delicious cuisine including cherries, potato stews, rice (Tsuyahime and Yukiwakamaru varieties), ita-soba and Japanese sake; hot springs districts including Zao, Ginzan, Tendo and Kaminoyama; and traditional handicrafts such as safflower dyed fabrics, Tendo shogi pieces and Yamagata cast metal.
Yamagata Airport→JR Yamagata Station：Airport shuttle (35 min.)
JR Tokyo Station→JR Yamagata Station：Yamagata Shinkansen (about 2 hr. 50 min.)
JR Sendai Station→JR Yamagata Station：Senzan Line (Express; minimum 1 hr. 12 min.)
JR Sendai Station→JR Yamagata Station：Highway express bus (1 hr. 7 min.)
1. Financial Assistance for Conventions
● For conventions
Lodging participants: At least 50 (international)/At least 200 (national)
•1,500 yen/resident of Japan
•5,500 yen/nonresident of Japan
● For bus rentals for conventions
Participants: At least 50 (international)/At least 100 (national)
* The maximum amount depends on the number of participants.
● For attraction expenses for international conferences
Participants: At least 50 (international)
•Up to 100,000 yen
2. Other Support Services
● Displaying welcome signage
At Yamagata Airport and train stations nearest convention venues.
● Providing Yamagata hospitality guides
“Umaibe Yamagata” is a guidebook that contains information about restaurants, lodging, souvenirs and tourism.
● Providing Yamagata information apps
“Yamagata MICE Navi” is an app with loads of convenient information for convention participants.
● Providing convention bags
Paper bags featuring images of Yamagata tourist attractions and local products. The bags are water-resistant and large enough to fit A4-sized paper.
* Subsidized price: 50 yen/bag, tax included
* Standard price: 120 yen/bag, tax included
● Providing/lending nametag holders
YCB provides other assistance for everything from planning to hosting conventions.
Nothing says “Yamagata” like cherries!
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