In 2017, over 4.5 million Taiwanese tourists visited Japan, making up almost 10% of the total yearly visitors to the destination. One of the reasons behind this trend is the increasing popularity of the destination for incentive travels. In the annual “JAPAN Best Incentive Travel Awards”, travel agencies from Taiwan have shown their remarkable planning skills, placing among the awarded top 3 best itineraries year after year.
On August 7th and 8th, JNTO hosted Japan Incentive Travel Seminars in Taichung and Taipei, bringing 14 and 20 Japanese organizations respectively together with local buyers. Aiming to strengthen the growing market trends, this seminar served as a platform for communication between Taiwan-based local agencies and Japanese convention bureaus and suppliers. The seminars were an opportunity to deepen their relations and share information on the latest support programs and available products. The total number of local corporate participants—including travel agencies, airlines and mass-media—was 44 in Taichung and 79 in Taipei. Their high appreciation of lesser-known destinations in Japan shows how well-travelled their clientele is.
Incentive travel, a way to reward accomplished employees and sales staff, tends to include tailored experiences that cannot be achieved by independent travelers. It is also characterized by higher per-capita spending than leisure travel, according to studies by the Ministry of Land, Infrastructure and Tourism of Japan.
For information on other international events of JNTO, click here