Japan Meeting & Incentive News Print This Page July 2010


Meet Japan 2011 -An invitation to Asia’s greatest meeting venue

To help promote Japan as an international convention destination, JNTO is inviting leading association executives and meeting planners who hold the right to select international convention sites to attend the Hosted Buyers Program, “Meet Japan 2011”, scheduled to be held for seven days from February 25, 2011. With a history of more than 16 years, this program offers overseas organizers who are planning to hold international conferences in Japan the chance to visit various regional cities that meet their specifications. It makes possible very efficient short-term information-gathering on convention and accommodation facilities, support programs, tourist attractions, and so on, through individual consultations with local convention bureaus. In order to confirm Japan as the destination for your international conference, we hope you will visit the country’s scenic cities to experience at first hand the advanced convention facilities, the great variety of tourist attractions, and the warm hospitality of the local people.

Program Outline
Name: Hosted Buyers Program "Meet Japan 2011"
Date: February 25 – March 3, 2011 (JST)
Participant Qualifications:
1. President, Secretary General or a member of site selection committee of an international organization
2. An international organization which has a Japanese branch or members who are actively seeking to hold an event in Japan
Application Deadline: Wednesday, December 22, 2010 (JST)

For further details, please access the special site, "Meet Japan 2011"


An application form can be downloaded from the site above.

This program is carried out in cooperation with Japan Airlines(JAL) and All Nippon Airways(ANA).

Report from IT&CM China

IT&CMA, the biggest MICE-related trade fair in the Asia-Pacific region, will be held in October 2010 in Bangkok. Meanwhile, IT&CM China, which became independent from IT&CMA as a result of the development of the Chinese market, held its fourth event, IT&CM China 2010, from April 7 to 9 in Shanghai. Following its participation last year, JNTO shared the Japan booth with 12 suppliers, in association with the Japanese government. The 262 exhibiting organizations included NTOs from many Asian countries and regions, such as Singapore, Thailand, Malaysia, Korea, Hong Kong, Taiwan and Macao, as well as tourist bureaus from various Chinese cities and international hotel chains. The event was attended by buyers from 316 organizations in 37 countries and 2,158 visitors from 42 countries.

During the three-day period, JNTO held around 60 business meetings with organizations from China (just over 50%), other Asian countries (25%), and Europe (around 25%). Of particular interest was the fact that some companies which had been considering a Southeast Asian country as a destination for their incentive tours have now started looking at Japan as a destination. This was particularly noticeable among global companies that have been operating in China. One of the reasons for this is the growing diversity of the Japanese programs, such as an increase in the number of tours to attractive and individualistic local cities outside the traditional Tokyo-Osaka ‘golden route.’

Japan can present a wide variety of plans, incorporating the beauties of nature though the four seasons and cultural attractions and cuisines that vary greatly from region to region. We sincerely hope you will consider holding your international conventions and incentive tours in Japan.

Report from IMEX

IMEX 2010, Europe’s largest exhibition for incentive travel, meetings and events, was held from May 25 to 27 in Frankfurt, Germany. JNTO participated as part of the Japan MICE Year. It shared the Japan exhibition booth of 203 square meters — about three times more space than last year — with 15 other exhibitors, including convention bureaus, DMCs, tour operators and hotels. JNTO conducted around 80 business negotiations with incentive planners and conference organizers, including key persons for international conventions.

On the first night of IMEX 2010 (Tuesday, May 25), a special Japan Night titled “Discover Japan” was held at a Japanese restaurant in Frankfurt. About 80 buyers participated and deepened their exchange with Japanese suppliers while enjoying sushi and teppan-yaki — meat, seafood and vegetables cooked on a hot iron plate.

IMEX has become increasingly globalized in recent years, with participants not only from Europe but also from the United States and Asia. It provides a valuable opportunity to conduct networking with influential buyers from all over the world. JNTO will continue making the best use of such exhibitions to help promote its MICE campaign.

As mentioned below, many exhibitions will be held in 2010, including the CIBTM 2010 in Beijing in September and the seminars scheduled to be held in Shanghai and Seoul. We are looking forward to your participation in all these events.

*Scheduled Participation in Other Overseas Exhibitions

JNTO will be participating in the following overseas MICE (Meeting, Incentive, Convention and Exhibition)-related exhibitions and meetings. We hope you will make the best use of the opportunities for networking with Japanese suppliers at these events to help plan the details of meetings and incentive tours in Japan.

Exhibitions & Seminars
"China Incentive, Business Travel & Meetings Exhibition (CIBTM 2010)"
Date: August 31(Tue.)–
September 2(Thu.)
Venue: China National Convention Center (CNCC) (http://en.cnccchina.com/)
URL: http://www.cibtm.com/en/Home/
Booth no.: F48 (tentative)
"Shanghai Incentive Seminar"
Time: 15:00−19:15, September 3(Fri.)
Venue: TBA
URL: Please contact our office in Shanghai for the latest information.
"Seoul Incentive Mart"
Time: 10:00−17:00, September 8(Wed.)
Venue: The Westin Chosun Hotel (Seoul, Korea)
URL: http://twc.echosunhotel.com/index_en.asp
"IT&CMA (Incentive Travel & Conventions, Meetings Asia)"
Date: October 5(Tue.)−7(Thu.)
Venue: Bangkok Convention Centre at Central World
URL: http://www.itcma.com.sg/
"Singapore Seminar"
Date: October 8(Fri.)
Details undecided
(Advance Notice)
Date: November 24(Wed.)−25(Thu.)
Venue: Seoul, Korea
"The European Incentive & Business Travel & Meetings Exhibition (EIBTM2010)"
Date: November 30(Tue.)−December 2(Thu.)
Venue: Barcelona, Spain
"Successful Meetings University (SMU) International − West/NY"
Date: November 14(Sun.)−16(Tue.)
Venue: Santa Monica, USA
March 2011
Venue: New York , USA

What’s Up in Japan

A New International Terminal Opening in October 2010 at Tokyo International Airport!!

Access to the world from the heart of Tokyo will be further improved.

Narita International Airport handles quality international services as the main gateway to Japan. A new fourth runway for the exclusive use of international flights will be opened in October at Tokyo International Airport (Haneda Airport), which is closer to the city center than Narita and is Japan’s airport with the most take-off and landing slots for domestic flights. The new D runway will greatly expand the airport’s international operational capacity, realizing rapid access to the heart of Tokyo from various part of the world.

Besides the current scheduled charter flights to and from Seoul, Shanghai, Hong Kong and Beijing, it’s anticipated that Haneda will handle new regular services to and from Taiwan, France, the U.S.A. (Detroit, Los Angeles, Honolulu and New York), Singapore, Thailand and Malaysia. (These services have not yet been confirmed.)

Transit procedures from international to domestic services will be very smooth because Haneda is Japan’s main hub airport for domestic flights. This means that many airports in Japan will be brought much closer to the world, and international travel will become much more convenient and comfortable.

The international passenger terminal will feature ergonomic facilities and equipment based on Universal Design principles, including the world’s first flat passenger boarding bridge. It will also offer quality services and facilities, including food and beverages, retailing, currency exchange, ATM cash dispensers, and lounges available around the clock. Access to many unique local cities will become even easier from this new gateway to Japan.

City Information

Mr.Eric D'Ignazio , Director of Conference & Events , Japan , IHG ANA Hotels Group Japan , introduces the latest Mice market in Japan.

Is the MICE market coming back?
- Many say YES and that it’s Japan’s time to shine!

Club lounge
(ANA Crowne Plaza Kanazawa)

All of the industry indicators and key metrics are saying YES. The Japanese government has recently revamped their ‘Visit Japan Year’ and ‘Japan MICE Year’ initiatives to drive global brand awareness and the hotel industry positioning is the strongest it’s ever been.

So what’s next? Bring them to our doorstep and show them in!

Almost all first-time Japan visitors leave with a strong conviction that they will be coming back soon. Our group, IHG ANA Hotels Group Japan, as the largest international hotel company in Japan, has made it a key priority to ensure that this comes true!

In order to support this positive conviction, we’ve recently participated in various MICE buyer familiarization (FAM) trips to showcase some of our key secondary city options for international MICE; for example, Kanazawa and Okinawa. Both of these cities are a great option for buyers looking for rich, unique experiences; and we believe, as hoteliers, that it’s our responsibility to support our local convention bureaus to really emphasize the local destination strengths.

Welcome party
(ANA Crowne Plaza Kanazawa)

Kanazawa is one of the great cultural centers in Japan. It had a chance to exhibit this on a recent visit of 10 key buyers from Europe and the US. The Kanazawa CVB and organizing team really made it shine! They put together a dazzling schedule, highlighting the city’s local attractions and demonstrating to visitors why they should choose Kanazawa. Some of the top highlights from this visit included, a hosted welcome cocktail party at Kanazawa-jo, a 464-year-old shrine; local dining experiences which treated the delegates to a celebration of Kanazawa delicacies; and a private full service exclusive lounge was created for the delegates, at ANA Crowne Plaza Kanazawa, to give them a chance to relax and recover after a long day on the road. The group had only two days in Kanazawa, but many said this was the highlight of their weeklong 5-city Japan tour.

Cocktail party
(ANA InterContinental Manza Beach Resort)

(ANA InterContinental Manza Beach Resort)

Okinawa, an amazing resort destination with easy access from Japan and key Asia cities, was the focus of another visit. A group of Chinese incentive buyers was visiting and actively sourcing for a series of upcoming events. They chose Okinawa for the quick China direct access and the unique resort atmosphere. Again, the Okinawa CVB and local organizing teams delivered an action-packed tour highlighting the city’s local strengths. The group passed their final night at the luxurious ANA InterContinental Manza Beach Resort where it was treated to a house tour which included mini-breaks to sample local Okinawa fare and culture, a barefoot tour of beach activity areas, and a sunset boat ride with local fruit cocktails to celebrate a wonderful experience.

With so many distinct locations, Japan is poised to become one of the key Asia MICE destinations of the next decade. So what’s next? Now that they are at our doorstep, let’s create exciting, unique local experiences to bring them back again and again!

Mr.Eric D'Ignazio

Event information

Tokyo Game Show
Date: September 16−19
Venue: Makuhari, Chiba
Shigaraki Art Festival
Date: October 1−November 23
Venue: Shiga Prefecture
Tokyo International Film Festival
Date: October 23−31
Venue: Roppongi, Tokyo

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