Japan Meeting & Incentive News Print This Page May 2010


Introducing ‘Japan, Endless Discovery’

Since the Visit Japan Campaign was launched in 2003, ‘Yokoso! Japan’ has been the catchphrase used for promotional activities regarding inbound tourism. It is now being replaced by ‘Japan, Endless Discovery,’ with a new logo depicting cherry blossoms, a familiar symbol of Japan. The concept behind the new catchphrase is to convey the message that “Japan is a country where visitors can experience endless discoveries.”

It’s hoped that visitors from abroad will return to Japan many times to deeply appreciate the rich variety of tourism resources it has to offer, including its profound history, its vibrant traditional culture, and the bounties of nature—typified by cherry blossoms. JNTO will be providing all kinds of information to match the message of the catchphrase.

Come and See Us at IMEX 2010!

As part of the Japan MICE Year promoted by the Japan Tourism Agency, JNTO will participate in IMEX 2010, The Worldwide Exhibition for Incentive Travel, Meetings and Events to be held for three days from May 25 to May 27 in Frankfurt, Germany. JNTO will share the large Japan exhibition booth—with around three times more space than last year—with 18 Japanese convention bureaus, hotels and DMCs. Please visit us at Booth No. B420 during the IMEX trade show to obtain information on the services, tourist attractions, incentive theme parties, etc., offered by each city. We’re also looking forward to your participation in Japan Night, scheduled to be held at a Japanese restaurant in Frankfurt.

IMEX 2010 (Frankfurt, Germany)
Date: May 25(Tue.)–27(Thu.) 2010
Venue: Messe Frankfurt
Japan Booth: Hall 8, Stand No. B420
Discover Japan at a cocktail reception
Time: 18:30–20:30 , May25(Tue.)
Venue: Sushimoto (Japanese restaurant)

List of Exhibitors at the Japan Booth:

*Convention Bureaus:

Chiba Convention Bureau and International Center, Okinawa Convention & Visitors Bureau, Osaka Convention and Tourism Bureau, Yokohama Convention & Visitors Bureau, PACIFICO Yokohama, Tokyo Convention & Visitors Bureau, Kyoto Convention Bureau


HANKYU TRAVEL INTERNATIONAL CO., LTD, JTB Global Marketing & Travel Inc., knt! Kintetsu International, NIPPON TRAVEL AGENCY CO., LTD., TOPTOUR CORPORATION, Into Japan Specialist Tours


Grand Prince Hotel Takanawa, Shinagawa Prince Hotel, Prince Hotels & Resorts, Hotel Granvia Kyoto, Swissotel Nankai Osaka

Please access the following website for details about Discover Japan.

‘Meet Japan 2010’ in the Historical City of Kanazawa

JNTO’s Hosted Buyers Program ‘Meet Japan 2010’ was held from February 26 to March 4. Taking part were ten leading association executives and meeting planners from nine different countries who were planning to hold international conferences in Japan in the near future.

"Meet Japan" is an annual program designed to offer a chance for international conference organizers to make on-site inspection visits to attractive convention cities in Japan and gather information about conference facilities, tourist attractions, and the relevant support programs through discussions with the local convention and visitors bureaus in each city. This year, for the first time, the main venue for the trade mart was moved from the Tokyo Metropolitan Area to Kanazawa, an ancient provincial city imbued with the atmosphere of the traditional samurai culture that lasted for over 200 years.

The welcome party was held with the full support of Ishikawa Prefecture and Kanazawa City in the Tsuru-no-maru rest house inside the 400-year-old Kanazawa Castle Park which is not normally open to the public.While partaking of all sorts of local delicacies, the participants could enjoy a superb view of the beautifully floodlit castle and lively social exchange with local volunteers. Here are some comments from participants:

Participant 1
Name:Mr. Dimitris Raptopoulos (Greece)

The program gave me the opportunity to visit many places in the country, not only convention venues but also touristic and cultural attractions, things that are of interest to delegates of an international congress. In this respect, the content of the program was very effective.

Participant 2
Name: Ms. Eva Marie Matyskiela (Philadelphia/USA)

The people of Japan are so friendly and hospitable. Everyone greets you with a smile and is willing to help. This would be very welcomed by our international attendees.

For detailed information on the historical city of Kanazawa, visit http://www.kanazawa-cb.com/index_e.html

Hotel Updates

InterContinental Hotel Launches MICE Program in Yokohama

As part of its strategic MICE program, the IHG ANA Hotels Group Japan launched ‘InterContinental Meetings’ at the InterContinental Yokohama Grand Hotel in April. Based on the group concept of providing ‘Truly memorable delegate experiences with an authentic local flavor,’ the program provides community-based and hands-on meeting plans in cooperation with the neighboring Pacifico Yokohama and the

Yokohama Convention & Visitors Bureau. Within two hours of making your first inquiry, the hotel’s highly efficient booking system will send you a reply, followed by an e-proposal within 48 hours.

As the first hotel in the group to initiate ‘InterContinental Meetings,’ Yokohama Grand has prepared ten programs under five themes. The ‘Insider Breaks’ theme, for example, includes refreshments served during meeting breaks, such as Chinese tea with simple dim sums that can only be found in Yokohama Chinatown and Japanese matcha powdered tea with confections.

The ‘Insider Interactions’ theme offers the experience of treasure hunting inside Yokohama Chinatown. Why don’t you consider including these delegate experiences in your itinerary?


What’s Up in Japan

Yokohama City Subsidy for Post Conventions
~Yokohama, filled with attractions for post-convention activities~

Yokohama is a major international convention city, and in terms of the number of international conventions held by individual cities, it now stands in the 2nd position in Japan, the 5th in Asia, and the 26th in the world (ICCA statistics). In order to promote its rich tourism resources even more effectively, the city has established a subsidy program to encourage conference participants to partake in sightseeing in Yokohama as part of post-convention activities.

Conditions for Qualification
The following programs qualify for a subsidy if they involve a total of 50 or more participants in a nationwide or international meeting, convention, exhibition or trade show held for at least two days in the city of Yokohama:
1. Receptions using unique venues such as tourist or cultural facilities in the city
2. Entertainment
3. Excursions including at least one visit to tourist or commercial facilities in the city (e.g. sightseeing)
Details of Subsidy
If the following costs paid to local suppliers in the city of Yokohama total 100,000 yen or more, they will be subsidized by up to 50% of the total amount, with a maximum of 500,000 yen per convention.
1. Cost of reception venues
2. Cost of entertainment
3. Cost of chartering buses and other transportation

For details on how to apply, please contact at the following e-mail address.


New Skyliner Airport Express
~Only 36 Minutes between Narita Airport and Central Tokyo~

A new Skyliner Airport Express service will begin on Saturday July 17, using new-laid high-speed tracks that have made possible speeds of up to 160 kph. This will reduce the travel time between Narita Airport and Nippori Station in central Tokyo from the present 51 minutes to just 36 minutes. Please make full use of Narita Airport, which will soon become even more convenient.


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