Ambassador Programme

The Japan National Tourism Organization (JNTO) is working with the Japan Tourism Agency to raise Japan's presence as a host of international conferences. As part of this initiative it has started a MICE (Meeting, Incentive, Conference, Event) Ambassador Programme. The people who have been chosen as Ambassadors are influential figures in academic and industrial circles. They will act as the face of the nation, contributing to publicity efforts and helping to attract more international conferences to Japan.

Ambassadors will use their networks and the influence in their respective fields to publicise the importance of holding international conferences.
They will also promote Japan as a location for such events. JNTO and the Japan Tourism Agency will assist by providing the following support.

  • Consulting
  • Assisting with the selection of candidate cities
  • Helping to write bid papers
  • Inviting key decision makers of international conferences to inspection tours of candidate conference destinations in Japan
  • Sending conference invitation letters
  • Lobbying via local embassies and JNTO
  • Organizing giveaways and providing reference materials
  • Supporting PR events such as Japan Nights

Ambassador Logo Design

Japan MICE Ambassador

Ambassadors are the face of Japan, representing the various ideas of the people involved in attracting MICE to the country. These diverse ideas are symbolized by the many colours of the origami crane used as a motif.

The crane is probably the most popular origami shape, and the folding of a thousand cranes is an act that carries a strong message of peace. It is a symbol of care and consideration for foreign guests.

The colourful paper is itself a traditional Japanese craft object that represents the four seasons. Furthermore, origami is a good example of the delicate handiwork that goes into Japanese craftsmanship.

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